Multichannel marketing is important for the simple reason that you must be where your customers are. And they are everywhere. If you need another reason, consider this: Multichannel customers spend three to four times more than single-channel customers do.
Define, design and deliver effective multichannel campaigns with a proven best practices from our multichannel marketing guide series. Each guide provides strategic insight on a particular phase of a multichannel campaign to paint a holistic view of multichannel marketing strategy development and implementation.
The Science focuses on the discovery, assessment and planning stage of a campaign.
Art focuses on defining the story, the creative and developing tailored content that appeals to your target audience.
The Delivery focuses on your strategy for delivering the story to your target audience and integrating and maximizing your key channels.
The Results focuses on the reporting and evaluation phase of your campaign; real-time reporting and optimization and creating actionable insight.