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Too Fast To Think Launches in London


Chris Green
Published on October 24, 2016
By Chris Green

The new book from LEWIS founder and CEO Chris Lewis had its official launch in London last week. Figures from the creative industries, academia, politics and other business sectors gathered at The Supreme Court to hear more about the importance of creative thinking.

People do their most creative thinking when they are away from their normal work environment and when they are not even trying. That was certainly the case as guests discussed issues of creativity and the impact of information overload at the UK launch event for Too Fast To Think, the new book from Chris Lewis.

Guests at London’s Supreme Court heard from the speakers about the role of, and impact on, creativity in modern society. It was also a celebration of Too Fast To Think breaking into the bestseller list.

Too Fast To Think UK Launch Event Chris Lewis

Speaking at the launch, Chris Lewis talked about the challenges facing organizations in today’s data-centric world. At work and at home, we are inundated with information everywhere we turn. Carving time out to enjoy purity of thought, away from the constant flow of smartphone notifications and other forms of digital interruptions is essential. It can have a measurable positive impact on productivity, happiness and motivation. He also talked about the many initiatives within LEWIS to encourage creativity and to cultivate a creative learning culture. This includes the company’s Rise Academy, which fosters staff development through art-based training.

George Blacklock, Dean of the Chelsea College of Arts, talked about the role of art as a creative stimulus and the role of left- and right-brain thinking in artistic and analytical work. He also explained how LEWIS and the Chelsea College of Art partnered, and the role of Kupambana, a not-for-profit initiative founded by LEWIS to champion the adoption of visual and creative arts in communications. Kupambana and the College have collaborated on several initiatives including research, developing creative training and supporting the arts by sponsoring student education and events.

Also speaking at the event was Dr Pippa Malmgren, renowned economist and former US presidential adviser. She shared her thoughts about the importance of taking time to consider information at hand and how this helps decision making. Having been a US political adviser during the post 9/11 period, finding creative and unconventional solutions to political challenges requires the ability to filter out distractions.

A consistent theme among the guests at the launch was a belief that the always-on, highly-connected information society we live in today is indeed beneficial. We are better off overall as a result of having access to more information, more of the time. The shift of information and digital collaboration from local to global has opened up mindstrigering broader creative thoughts and enabling previously unobtainable opportunities. As with any good thing, you can have too much of it. Self-discipline and pacing is essential to ensure that all this rich information is put to good use. Don’t let the creative signal get lost in the noise.

Too Fast To Think
by Chris Lewis is published by Kogan Page. It is available from Amazon and all good book shops. 


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