Reputation is everything and it is fragile. News, including that of the fake variety, travels faster than ever before, making it nearly impossible to get in front of if you’re not already prepared.
IS YOUR BRAND COVERED?
Accelerated by social media, ioT and everything in-between, visibility around conflicts and crises are increasing as our world becomes smaller. The power of meeting reputational threats head-on with an exhaustive contingency plan saves brands from often irreparable damage.
We help clients identify, manage and mitigate reputational risks across a full range of corporate crisis moments, such as:
- Intellectual property disputes
- Product recalls and safety concerns
- Shareholder conflicts
- Executive transitions
- Data breaches
- Employment and labor disputes
- Regulatory compliance issues
- Environmental and health impacts
OUR CRISIS COMMS EXPERTISE:
Although crisis situations can at times feel out-of-the-blue, PR nightmares frequently arise when minor issues are left to snowball. Our issues and crisis management teams integrate social listening and online engagement with tailored rapid-response programs to prevent and diffuse damage. Meticulously proactive in the online conversation while anticipating all possible scenarios on-and-offline, the team protects our clients' reputations at their most vulnerable moments. We act as an extension of our clients, using tactical, decisive actions and responses to manage brand positioning and messaging.
We provide counsel to clients across a wide spectrum of industries. Our crisis management and issues management capabilities include:
- Issues readiness assessments
- Crisis resilience audits
- Perception analysis
- Reputation risk assessments
- Media training
- Message development
- Crisis and conflict simulation training
- Crisis mitigation
- Stakeholder relations
- Real-time media and social monitoring
- Social media and online issues management
- Executive coaching
- Risk forecasting
- Digital response and SEO strategy