The communications landscape has changed. In the past, it was about pushing communications through channels such as the media and social. Today, it’s about understanding the target audiences at a much more granular level, understanding what type of content they engage with, which media and channels they consume it within, when and how they experience it, and how to measure and manage its effectiveness.
To do this requires a much greater level of data insight than ever before. So, to truly understand your audience and what tomorrow looks like, communications experts must adopt a data-driven storytelling approach.
During this free webinar, Giles Peddy, SVP EMEA Operations & UK MD at LEWIS, and Michael Brito, SVP at LEWIS Pulse US, will provide insights and best practices for using data to improve the performance of your marketing and communications campaigns. The topics that will be covered during this session will include:
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