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Webinar: Digital Transformation in B2B Marketing

The B2B marketing industry is saturated with the latest buzz words and trends. ‘Digital Transformation’ is one of the biggest!

There are approximately 4,000 marketing technology vendors out there with a target audience that evolves on a daily basis. With this in mind, how can B2B brands and marketers bring about transformative success?

This free webinar will be hosted by 
James Smee, Digital Director EMEA at LEWIS Purestone

Topics to be covered include:

  • What it means to be a B2B marketer in the new digital era
  • How expectations of B2B audiences have changed
  • The great sales and marketing divide
  • How you can use automation, EQ and content to be a better marketer 


RECORDED WEBCAST NOW AVAILABLE 
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WEBINAR HOST

James SmeeJames Smee
Digital Director EMEA at LEWIS Purestone