Audience Intelligence

Webinar: Audience Intelligence - Using Social Data

Using Social Data to Inform Content, Paid Media & Influencer Activation

Consumers are overwhelmed with the mass amount of content they are exposed to daily. The rise in mobile usage, social media and IoT innovation has caused unwanted interruptions from every direction. The result is that consumer attention is at an all-time low.

Several reports claim that attention spans require that content and ads don’t exceed five to six seconds in length. All of this makes it very difficult to reach customers online. 

But there is hope – and that hope starts with social data.

This free webinar will be hosted by Michael Brito, SVP at LEWIS Pulse and Mitch Brooks, Senior Director, New Products at Crimson Hexagon.

In this session, we will give actionable tips on how to use social data to:

  • Deliver more impactful storytelling
  • Prioritize media relations
  • Produce more targeted and strategic paid media
  • Identify & activate audience & influencers




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Headshot of LEWIS Pulse US SVP and SVP PR SF.

Michael Brito 


Mitch BrooksMitch Brooks

Sr. Director, New Products at Crimson Hexagon