Yota Client Case Study - Consumer Tech and Product Launch

Yota Devices


Yota wanted to disrupt the crowded mobile phone market with a new device.

The world's first double fronted smartphone, YOTAPHONE2 set new standards for the industry. It created a smarter way for consumers to interact with their devices. Yota Devices and LEWIS teamed up for a five-city launch.

Strategy

The Yotaphone2 has to be seen to be believed. We focused on getting the product into the hands of top influencers in every target city. Each event attracted key business, technology, and consumer lifestyle press. Activities included handset demos and a live social media wall with popular tweets. Meanwhile, an exclusive set from a live DJ rounded off the event.

A mix of engaging social media posts, Facebook ads and sponsored Tweets drove consumers to Yota Devices’ web shop.

Beyond the launch events, interviews and product reviews generated mass market awareness.

Yota brand and product awareness increased dramatically. This was driven by high volumes of extensive press coverage. Titles included Forbes, Quartz, Bloomberg, The Sunday Times and Financial Times.

Results

  • Over 100 briefings took place globally to boost coverage on the launch date
  • 344 media attended five events
  • 1,378 clippings over a five-week period
  • Forbes named YOTAPHONE2 the ‘Most Disruptive Smartphone of 2014’
  • 77,000 engagements on Yota Devices’ Facebook pages
  • 2.5 million impressions through Yota Devices’ Facebook posts
  • 1.15 million impressions through @YotaPhone Twitter channel
  • 40,250 engagements on @Yotaphone Twitter channel

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