The Body Shop is a famous global cosmetics, skincare and beauty company. It wanted to raise brand awareness and expand its direct-to-consumer messaging in the digital space.
We tackled the challenge with a two-pronged approach – broad network boosts to attract new customers, followed by retargeting to drive efficiency. This strategy, in combination with aggressive publisher, creative and placement optimization, resulted in a massively positive media ROI.
- Increased impressions by 400%
- Increased clicks more than 300% weekly
- Total sales increased by more than 800%
- ROI increased by 553%
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