Research was conducted to support three key themes:
The research findings were launched at Hitachi’s Innovation Forum in Asia. LEWIS worked with HDS to invite key regional media and ensure it had all the content needed to ensure executives were fully briefed. Staff could then respond to any on-site media requests. LEWIS also coordinated with local PR teams on news distribution and press outreach.
The result was over 200 articles published in target media and over 1,538,434 social impressions. There were over 700 tweets relating to the event and the news, and LinkedIn activity generated 47 engagements. The report was available via WeChat, generating 100 downloads.
The campaign opened a new window for HDS APAC executives. It enabled them to engage with top decision-makers in key markets. It also helped to boost the company’s position as an IT leader in the noisy APAC market.