Accellion


Accellion ensures secure file sharing and collaboration for enterprises in today’s bring your own device (BYOD) environment. With established competitors the likes of Box and DropBox, Accellion needed to quickly differentiate itself as the premier secure workforce productivity and file sharing solution provider. 

Strategy
 

Leveraging well-timed media trends, LEWIS showcased Accellion’s on premise private cloud as a “must-have” when defending against costly data breaches. The team launched an international campaign across the US and UK, highlighting vulnerabilities around enterprise content. Rapid response PR strategies around media topics such as Snowden’s NSA revelations, the Patriot Act, advancements in wearable technology and more, Accellion tackled sensitive security topics competitors were wary of covering.

Executive profiling and spokesperson training elevated media messaging. Accellion thought leaders were positioned as security breach experts to emphasize why security should be a board-level priority.

Results

  • +400 articles placed with a majority of exposure in tier one publications including the Financial Times, Forbes, USA Today and the Wall Street Journal.
  • Rapid response accounted for nearly 70% of media coverage
  • Secured CEO profile coverage with the New York Times, Inc. and the Silicon Valley Business Journal

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