Current Opportunities


Director, Social Media Content

View All

About us

We are an entrepreneurial integrated communications agency that has gone from start-up to multi-national in twenty years. We have entered the world’s top 30 agencies and have ambition to break the top ten by 2020. We have over 25 offices, 600 employees and revenues of $65m and rising. Our success is due to a combination of organic growth and strategic acquisitions and is reflected in being named PRCA’s International Agency of the Year for 2015. 

Central to our growth has been our policy of reinvestment, with the majority of profits returning to the company to propel development.  We are the fourth fastest growing agency in the global top 50. What makes us different is that, not only are we independent, but we are 100% employee-owned. 

As we rapidly scale the business, our challenge is not to lose any of our character. We must establish a clear and visible brand in the marketplace. We must be seen as entrepreneurial, agile, creative, credible and professional. We believe that we are on the cusp of something truly remarkable in our industry. 

Introduction to the role

The Director of Social Media & Content is a senior strategic and creative client-facing position providing leadership to a team of specialists, senior specialists, and account managers. This person will work with senior management to ensure that their team delivers creative and forward-thinking client services. They are responsible for meeting client expectations and ensuring the client is kept fully up to date with critical activity across the account. In addition, they are responsible for developing that relationship by identifying and selling additional services, thereby impacting revenues and income.

Key responsibilities and tasks 

Client Management

  • Engages in and ensures a strategic relationship with clients, providing insight and partnership across all aspects of the marketing and communications spectrum with an acute focus on content for paid and organic social media
  • Responsible for ensuring excellent client communication at all levels; defining KPIs, deadlines and service agreements / contracts
  • Delivers an added-value consultancy and works closely with clients to deliver comprehensive campaigns across social channels
  • Assists with the new business process in collaboration with the regional Vice President and Business Development Director, making key decisions and playing a crucial role in selling LEWIS credentials throughout the process

Social Media Content

  • Advise account teams on research, strategy, creation, execution and measurement of content across Twitter, LinkedIn, Facebook, Instagram and Blogs
  • Design, implement and refine social content programs for large integrated accounts; work with team to provide counsel, as needed, for all other accounts
  • Work with content strategists, copywriters and creatives to ensure consistent editorial charter across accounts and assets
  • Collaborates across the company (Pulse, Marketing, PR) to increase the utilization and selling of digital and content services
  • Plan, staff/implement, and support social media campaigns and projects for LEWIS Pulse clients
  • Measure client growth and impact across the full spectrum of social media channels including, but not limited to, Twitter, Facebook, LinkedIn, YouTube and Instagram
  • Use social listening tools to generate insight, fuel social conversation and inform campaign and content recommendations
  • Support internal training efforts for broader team and junior staffers to help grow social media capabilities across LEWIS
  • Stays up to date on best practices and current trends / tools

Team working and development

  • Strong project management skills with ability to “roll up sleeves” and execute when needed
  • Supports leadership with responsibility for his/her direct account team, including coaching, supervision, assessment and reviews of direct reports

  • Sets strategic team objectives on a weekly, monthly, quarterly and annual basis
  • Defines client objectives and sets standards of excellence for all client activity, driving commitment across all levels of the team
  • Monitors team activity levels against budget, increasing fees and negotiating with clients and suppliers where necessary
  • Plays a leading role in the new business process as an active member on pitch teams, delivering credible solutions to new business challenges
  • Acts as leader in guiding colleagues on how to best manage campaigns and projects
  • Acts as a respected line manager, working closely with line reports to maximize strengths, improve weaknesses and support career development 

Reporting and analysis

  • Ensures profitability on all accounts and effectively manages budgets
  • Understands and maximizes the impact of client revenues on the business
  • Help lead teams in designing methodology and executing audience intelligence, social listening and other research that informs content programs
  • Communicates account performance internally and provides strategic advice to the client based on measurable analysis
  • Monitor and report back on account KPIs and ensure accurate reporting by junior team members
  • Provide detailed reports to the senior management team on request

General

  • Runs and supports training sessions, with a view to maximizing opportunities to expand team skills and grow revenues
  • Take a proactive role in promoting the LEWIS brand, its identity, values and work
  • Support the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme

About you

  • 5-7 years’ client facing social media experience (B2B experience preferred)
  • 2-3 years’ direct management experience
  • Highly commercial with strong strategic client consultancy skills gained in an agency environment
  • Well versed in social media and content marketing as an important awareness and lead generating element in the marketing mix
  • Experience running both paid and organic social campaigns from a content perspective
  • Some experience with SEO/SEM strategy desired, but not essential
  • A track record of retention and the profitable growth of existing accounts
  • A strong leader with the skills and aptitude to develop and motivate a team
  • Able to provide social input on PR campaigns as well as broader marketing strategy
  • Demonstrable success at securing new business and increasing client revenues
  • Ability to troubleshoot team and client problem areas – and suggest a remedial course of action
  • Creative thinker with an open-minded approach

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.