THE ROLE OF FAKE NEWS ON MEDIA AND BRAND CONSUMPTION

Fake news is nothing new. It is an ambiguous term for a type of journalism which fabricates news to perpetuate a preferred narrative suitable for political, financial or attention-seeking gain. 

After surveying roughly 1,000 Americans, LEWIS Research reveals what Americans from a variety of backgrounds think and feel about the proliferation of fake news. Read our white paper below to uncover the complete findings. 

The Role of Fake News on Media and Brand Consumption sheds light on what constitutes as fake news, how it spreads, who’s responsible for its proliferation, its impact on media and brands, and more. For instance, did you know:

  • 72% of Americans say that social media platforms should be responsible for blocking sources of fake news

  • 78% believe fake news damages the credibility of the media industry

  • 66% say they only trust content from media outlets they are familiar with

Fake news assumes many forms. It has done so throughout history, and will likely continue to do so well into the future.
 
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