Media training is useful and important for spokespersons for private companies as well as governmental institutions.
During a media training you learn techniques to give an effective interview with confidence. Key is to stay in control of the interview and this requires a thorough preparation and a good knowledge of interview techniques.
Want the journalist and his reader to know the essence of your story? What is your ideal headline? It’s important to think about these questions beforehand to define your key messages before entering - and even pitching - an interview. Defining key messages helps you to steer and control an interview.
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